PRICA - for primary care physicians
and ongoing support for physicians, regardless of their employment status.
PRICA
Burnout and a decline in motivation create a threatening spiral that destabilizes mental health. Social and professional values are rarely properly emphasized. In urban environments with multicultural challenges, the risk of misunderstandings and miscommunication increases. Despite their crucial role, primary care physicians have limited access to other levels of care and no clear career prospects, and their work is poorly recognized.
Keywords
Unpredictability of changes
Stakeholder coordination
Burnout and demotivation
Labor market transformations
Professional isolation
Objectives
To facilitate change management and recognize patient expectations, influence coordination within the team and between the team and institutions, family and community, create conditions that reduce burnout and strengthen motivation, improve work in a multicultural and multilingual environment, and increase the visibility and social recognition of primary care.
Operational Response (OpinioNet)
– a digital infrastructure comprised of tools and processes that optimize everyday work with patients and their families.
Using it simplifies the transfer of professional topics and makes verified information available. It enables active engagement and interaction and strengthens communication with patients’ families and their employers. Structured communication with the local community (e.g., politicians) and highlighting the personal values and experiences of doctors raises the value of their professional and private lives.
Strategic Response (Opinion HUB)
– a business framework that strengthens the influence of doctors in the community and creates career perspectives.
It is a business center that provides authority and support, builds a sense of belonging, and simultaneously represents the needs and requirements of doctors to employers and politicians. It is a business community that facilitates the international presentation of innovations and practices, as well as the transdisciplinary coordination of professional communication.
Each aspect is addressed through dialogue, conversation, elaboration, practical meetings, exercises, evaluations, and reflections.
The program can be conducted in English, German, or Croatian. For information groups and interactive groups, a minimum of six participants is required.
Adaptability to change – knowing how to respond more quickly to constant changes in healthcare and patient expectations.
Addressing complexity – seeking a second opinion when faced with multilayered cases and unclear situations.
Collaboration and team decision-making – practicing how to include colleagues, family, and the community in decision-making.
Continuous improvement – developing the habit of learning from experience.
Cost–benefit analysis – considering decisions through the lens of resources: time, energy, finances.
Cultural sensitivity – understanding patients from different cultural and linguistic backgrounds.
Ethical and emotional support – having space to discuss moral dilemmas and the emotional challenges of the job.
Exploring alternatives – discovering new possibilities and approaches.
External validation – strengthening decisions with confirmation from independent sources.
Informed decision-making – using a wider range of data and opinions before deciding.
Learning tool – turning every challenge into an opportunity to learn and share knowledge.
Legal implications – recognizing the legal dimensions of decisions, especially in sensitive cases.
Long-term planning – looking beyond everyday pressures and planning sustainable steps for yourself and your patients.
Personal values alignment – making decisions consistent with your principles and professional identity.
Public perception – realizing how your actions affect patient trust and your reputation in the community.
Risk management – learning to recognize risks in time and preparing to mitigate them.
Transdisciplinary coordination ◊ Year-round connectivity ◊ International context
Where You Engage
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INTERACTIONS
YOUR
ROLE AND
LET
US
KNOW!
Observing
Requesting
Contributing
Developing
Hosting
How to sign up
Our meetings are dynamic and interactive, yet tailored to your needs and available resources.
To receive your confirmation and access details, simply send us an email telling us which meeting you would like to attend and which dates or times work best for you.
Send us an email – you will receive a confirmation with all details and access information shortly after.